Neurotrend

Founded in 2013, Neurotrend utilises neuroscience technologies to uncover consumers'​ subconscious perceptions to help companies execute a more effective and targeted marketing approach. We have tested over 1500 projects and our clients range from prominent FMCG companies to government agencies. Our technology is scientifically proven and developed by over 60 neuroscientists. Our research is based on a unique combination of EEG, PPG, Eye Tracker, HD Camera, Prime box, Biobracelet, Concentrator of neurophysiological signals (CNS), software, that automate many processes. This hardware and software complex is made by our company, you may contact us here for purchasing details. Using this complex for neuromarketing research you'll get results about the sub-conscious aspects of a consumer’s perception, like interest engagement, emotional involvement, attention, memory retention, etc. After the neurotesting process, we also conduct post-evaluation surveys within our focus groups to analyse the conscious aspect of the consumer’s behaviour. Using the results from our research, we provide our clients with conclusions about whether their ad, poster, package, website etc. can grab the consumer’s attention, engage them emotionally and re-enforce past memories or create new ones. Thus, by integrating our neuroscience tests and traditional market research methods, we aspire to provide our clients with valuable consumers’ insights that will help them optimize their marketing strategies.