Nikki Dale Content Marketer & Copywriter

Content Marketing, in the briefest snippet of the concept is; sharing your story & knowledge to attract your right-fit customers. My services relate to producing, or teaching how to produce, customer-driven content for your business, which starts with purposeful copywriting and authentic communication, and getting this valuable information in-front of the eyes of your audience that is searching online. You know your offering is your customers solution. However, when they search for the answer to their problem, they find your competitors first or bounce off your website too quick … AARGH!! Let this not be the case. There is a simple strategy anyone or company, with a product or service, can follow. A SIMPLE SOLUTION It’s simply honing those platforms, channels & tools you are (maybe) already using: your website, blog, social media, Google search and making them serve your customers better, which in turn = profit and growth for you. I know how easy it is to get stuck in that rut of saying “what you do”, and “what you want your customers to do”, rather than ‘why’ you do it, and how you’re mission in life is to serve. BUT it’s so simple to ‘serve and not sell’ (the sleazy, transparent sell that is) when you break it down. With your online content—text, audio or video— by answering customer questions, objections, educating them on your field, industry and highlighting product/service benefits, that you’re the expert in, you will naturally attract your right-fit customers. And, if sprinkled with a bit of SEO (Search Engine Optimisation) magic, well, you’re on your way to being Google’s new BFF. By the time your customers contact or engage with you, you won’t know them, but they’ll certainly know you, and your brand – imagine that, you’ve half earned a potential customers trust before even talking to them.