p2p mobile

Innovations to make engaging and communicating with the public faster, more effective, and less expensive. Serving public health, government agencies, and nonprofit agencies, peer to peer text messaging is recommended by both the National Institutes of Health and American Medical Association for its proven ability to improve engagement with the public. Text is the only reliable way to reach the 20% of Americans who are "smartphone-only" for digital access. This means the individual owns a smartphone, but does not have regular access to the internet through home or work. African American, Latino, low-income, 18-30 yr olds and recent immigrants are the heaviest users of text messaging and are increasingly unreachable through phone calls, letters, or email.