People-Lend

People-Lend is P2P lending platform developed as a pure-play application of analytics. The different features of the product are designed to contain, capture & direct consumer’s behavior by predicting possible outcomes & prescribing actions to meet or leverage them. It is a Marketplace Model where Borrowers & Investors register and communicate, to strike a deal, without revealing their identity till a deal is struck. The platform provides all the necessary services to maintain the ecosystem starting with marketing, credit analysis to collections. The business model is designed to eliminate the overhead costs that traditional financial services companies incur by leveraging technology and advanced analytics built and embedded in the ecosystem. The savings thus made are passed on to the investors thereby increasing the returns from their investments. Our target market is retail credit for personal use for Borrowers and small & mid-size Investors who invest in stocks & Mutual Funds and people with idle funds lying in banks, as Lenders.