PlayUp

playup is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. we develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play. playup unifies the world's favourite online betting products including fixed odds sports betting, fixed-odds racing (horses and greyhounds), esports and daily fantasy sports (dfs) where we host australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting. we hold online betting licenses in multiple jurisdictions and currently operate in australia, new zealand, india and have recently launched in the usa.