Prima Jiva

PRIMA JIVA'S MISSION The purpose of Prima Jiva (Higher Self) is to be the ultimate house of design for those seeking comfort, elegance and simplicity. Prima Jiva expresses the evolution of fashion and self-awareness by creating a synergy between classic style and ancient wisdom. With Prima Jiva, one can experience a world of grace, quality and versatility while radiating a timeless image. All our garments are made in California. THE PRIMA JIVA WOMAN A womans life is her own runway. The Prima Jiva Woman lives outside trends. She is a modern, successful woman whose look is timeless and whose clothing is chosen with a deeper consciousness in mind. She is elegant and beautiful, and her fashion-forward clothing mirrors the inner beauty she radiates to the world. Effortless style gives the Prima Jiva woman time to focus on what matters, and she appreciates the gift of every moment. Sharing love and giving back through service, she sets an example as someone evolving through lifes experiences and seeking her higher self while making her mark in the world. All our garments are made in California. Motivated by her passion to help others less fortunate, Salma donates three percent of all sales to charities, both local and global. Currently, Prima Jiva is collaborating with charities including Daraja Academy for Girls in Kenya, Children of War in Afghanistan, World Transformation Center and the Meridian Health Foundation.