boosting business and enhancing visitor experiences to improve the quality of life of everyone in the reading region.
reading's economy & destination agency (reda) is the economic development and place marketing organisation for reading, uk. formerly reading uk, we were established in 2007 as a community interest company (cic) and operate as a public/private partnership to boost business and enhance visitor experiences in a way that improves the quality of life for all in the reading region. we exist to: - enhance the opportunities and experiences for residents, businesses, visitors and organisations in the reading economic area - create opportunities and remove barriers to growth for individuals, investors and organisations in the reading area - improve the reputation of the reading region locally, nationally and internationally