ResEssential

RES|ESSENTIAL is an experiential marketing agency pioneering the connection of lifestyle brands to consumers through engaging experiences at home. By activating underutilized amenity spaces with curated resident programming and events we've established an innovative a way for brands to reach residents right at their doorstep. Our unprecedented access to this space makes us the go to for companies looking to tap residential communities as a way to activate their brand initiatives. Launched in 2016 as an events platform for residential communities seeking high impact resident experiences, RES|ESSENTIAL has since expanded to focus on ushering in unique brand activations that connect with consumers in a way thats authentic, meaningful and most importantly sustainable. These experiences are what drive loyalty, purchase and lifetime consumer value. We currently work with over 75 luxury apartment, condo and single-family communities within the Mid-Atlantic with plans to expand our network of properties to new markets by next year. The communities we partner with are comprised of a diverse array of consumers ranging from professionals, millennials and first time home owners.