lux + roth is a strategic planning & consulting agency from Munich (Bavaria) in Germany. We are focused on market research, brand-, product-, target group- & innovation strategy. We offer services in the following fields: Strategic consulting, campaign conception & ideation.Brand, product & innovation strategy as well as coachings: Development of own qualitative and quantitative research, analysis of paid studys (e.g. statista), focus groups (eg product testings) workshops (eg brand positioning), online surveys as well as stakeholder interviews, identification/development of key insights (also related to global trends), consumer segmentation (based on valid global segm. data & insights eg SINUS Milieus), customer journeys & touchpoint- and omnichannel strategy, innovation and (niche) market potential analyses, brand & product ideation, from raw data to insights & creative springboards. working with valid and measurable tools - experienced in many different branches. For more details, visit us at: www.luxroth.com
lux + roth is a strategic planning & consulting agency from Munich (Bavaria) in Germany. We are focused on market research, brand-, product-, target group- & innovation strategy. We offer services in the following fields: Strategic consulting, campaign conception & ideation.Brand, product & innovation strategy as well as coachings: Development of own qualitative and quantitative research, analysis of paid studys (e.g. statista), focus groups (eg product testings) workshops (eg brand positioning), online surveys as well as stakeholder interviews, identification/development of key insights (also related to global trends), consumer segmentation (based on valid global segm. data & insights eg SINUS Milieus), customer journeys & touchpoint- and omnichannel strategy, innovation and (niche) market potential analyses, brand & product ideation, from raw data to insights & creative springboards. working with valid and measurable tools - experienced in many different branches. For more details, visit us at: www.luxroth.com