Rocky Trail Entertainment

Rocky Trail Entertainment is one of Australia's leading mountain bike event organiser, bringing communities together through exhilarating races, rides, and experiences. We are the home of: Sea Otter Australia: Bringing this iconic festival to life Down Under with racing, riding, industry tradeshow, consumer expo and demo as well as a business summit. Fox Superflow®: The country's fastest-growing gravity enduro series. Rocky Trail Academy: Australia's biggest school MTB racing competition. Endurance events: Shimano 100, Willo marathons, and Jetblack 24-hour races. Beyond events, we offer Asset Activation services, customising concepts for destinations to unlock their potential. Rocky Trail Entertainment is part of the Rocky Trail Group in Australia. Over the past decade the business has established itself as one of the major private mountain bike event promoters in the country. We look beyond the finish line, offering a powerful promotional platform for sponsors and destination partners. Recognising that Nature Based Tourism (NBT) has become a Supersector in Australia with huge growth potential, the group also offers destination development services specialised in nature- and trail-based tourism (TBT) with their new Rocky Trail Destination (RTD) business. We assembled a team from a variety of backgrounds, harnessing decades of experience in strategic brand marketing, promotional campaign and event management, as well as destination development. We have been working primarily with regional and rural locations to build presence, assets and awareness. We bring a diverse approach to event management as well as trail development, and destination promotion experience together with underlying social physics methodology to provide a more integrated solution than the visitor economy alone.