Samantha Wills

Global accessories brand with a signature bohemian luxury style. Raised along side the picturesque beaches of Port Macquarie on Australia’s East Coast, Designer Samantha Wills moved to Sydney in 2004. The same year she unveiled her debut collection at Australian Fashion Week to rave reviews. Entirely self-taught, design came as second nature to Wills who began hand-crafting pieces for her friends and family while she was still at school. Now based in New York City, Wills down to earth nature is easily spotted in her communications as a spokesperson for the brand, the designer has established a cult following, especially on digital mediums where she communicates honestly & openly with fans as she would friends, sharing personal stories from her life, in & amongst communications about the brand. With a profile that is bankable business, Samantha has fronted campaigns for SKII, American Express, is the creator of Peacock Lane By Samantha Wills, a sparkling wine brand created for YELLOWGLEN (Treasury Wine Estate). In 2011,Wills was hailed the ‘Break Out Star’ By THE NEW YORK TIMES. Often referred to as ‘SW’ by colleagues & fans alike, Wills has been tipped by fashion writer Inez Mendoza to be ‘Australia’s biggest export since Vegemite’, if her mass following & early success are anything to go by, the future is bright for this glamorous brand & its young namesake.