Sebenzela Sales and Merchandising

Sebenzela Market Solutions offers a focused and complete marketing and merchandising solution to help brand owners to maximise retail sales opportunities in the bottom end township market. Our solution, specifically tailored for African emerging markets, boosts brand presence, recognition and value for brand owners whilst enhancing brand experiences for consumers in the bottom end– township market. More than 60% of South Africa’s total population lives in townships (including both formal and informal housing). If people in these areas can see and buy your brand, you can dramatically improve your competitive advantage. Our vision is to be the leading outsourced brand specialist in South Africa and our mission is to create the ideal purchase environment for brands in South African emerging markets. Our services include: ● Availability- Making sure that brands are always available to consumers, 365 days a year. ● Visibility- We make sure that our brands can be easily and clearly seen by consumers. ● Price Management- we ensure that our brands are priced consistently and competitively in the townships. ● Category Management- we work with business owners in the township to manage our brands in the category. ● Stock Management- We manage stock levels and prevent “out of stocks” by collecting data from business owners and consumers. ● Quality- We maintain product quality in the township environment to guarantee a positive consumer experience and interaction.