seventy eight percent

Seventy Eight Percent makes fantastic bags for extraordinary men, using top quality Japanese fabrics and Italian leather to create the finest bags and fashion accessories. Established in 2009, the brand aims to disrupt the conservative and over-engineered approach of the urban and travel bag industry. Having years of experience designing bags for outdoor activities, Seventy Eight Percent's designers adapt the qualities of outdoor gear to the urban environment, sensibly melding fuctional features with clean silhouettes and superior craftmanship. Shai Levy, Founder / CEO: "We design for those who see beyond logos or fashion trends, and look for more than just a product; Confident men that are curious enough to carry and experience something different. Our products are made for the well-travelled, sophisticated types, who demand that their sense of style, need for function, and desire for quality are reflected in everything they own."