SFX SPORTS GROUP

We are a sports management and marketing business that represents world-class, elite and aspiring athletes across Australia and internationally. For over 20 years we have crafted, guided and extend the professional spheres of our athletes within their sporting, media and brand partner opportunities. Our goal is to represent our athletes with strong commercial principles in order to maximise their brand equity. SFX Sports Group has an enviable reputation within the international sports landscape for delivering strong results for our clients who have included Greg Norman, Pat Rafter and Andre Agassi. We have owned & staged some of the country’s largest sporting & commercial events, including but not not limited to, the Greg Norman Holden International (golf), Heineken Classic Golf, Harvey Norman Beach Footy (rugby league) & the Sexiest Man in League. We have successfully & continue to manage some of rugby league’s greatest players, including Darren Lockyer, Gorden Tallis, Michael Ennis and Billy Slater – to name only a few. We also represent the interests of iconic coaches such as Wayne Bennett & Des Hasler.

Sports
Sydney, New South Wales
Founded in unknown
1-10 employees

We are a sports management and marketing business that represents world-class, elite and aspiring athletes across Australia and internationally. For over 20 years we have crafted, guided and extend the professional spheres of our athletes within their sporting, media and brand partner opportunities. Our goal is to represent our athletes with strong commercial principles in order to maximise their brand equity. SFX Sports Group has an enviable reputation within the international sports landscape for delivering strong results for our clients who have included Greg Norman, Pat Rafter and Andre Agassi. We have owned & staged some of the country’s largest sporting & commercial events, including but not not limited to, the Greg Norman Holden International (golf), Heineken Classic Golf, Harvey Norman Beach Footy (rugby league) & the Sexiest Man in League. We have successfully & continue to manage some of rugby league’s greatest players, including Darren Lockyer, Gorden Tallis, Michael Ennis and Billy Slater – to name only a few. We also represent the interests of iconic coaches such as Wayne Bennett & Des Hasler.

Company Information

Industry
Sports
Company Type
Privately Held
Founded
unknown
Employee Range
1-10
Revenue Range
Not available

Location

Address
51 Stanley Street NSW East Sydney
City
Sydney
Region
New South Wales
Postal Code
2010
Country
Australia

Web Presence

Ready to automate your outreach?

Get unlimited access to our company database — complete with detailed profiles, funding info, and tech stacks — and start sending personalized emails with AI-powered follow-ups.

Frequently Asked Questions