SMG North America

SMG enables retailers to become valuable media owners through full-service media solutions. SMG puts Commerce and Retail Media Networks on a path toward greater profitability in three ways: Consultancy services: SMG evaluates existing commerce media assets and strategies to create an actionable transformation plan. Using extensive market data and industry benchmarks, SMG provides bespoke, detailed commercial valuations—both top-down, based on the size of your branded business, and bottom-up, by media channel. White-label services: SMG’s white-label service embeds experts within a retailer's business to strengthen or build a Media Network from the inside. Our experts work within our partners’ teams, either virtually or in-office, to develop and execute winning commerce media strategies. Technology: Plan-Apps is the commerce media operating system that accelerates media portfolio performance and drives operational efficiencies. Businesses use SMG’s Plan-Apps to power their Media Networks, and over 90% of the top 100 CPG brands leverage the platform to maximize every dollar spent, driving stronger returns. We are the original pioneers in connected commerce marketing. For over 16 years, we’ve partnered with major retailers, powered global brands, and built meaningful connections with shoppers.