starworks group

Starworks Group (SWG) is a global brand development agency with offices in New York, Los Angeles and London. Founded in 2000 by James Grant and Alana Varel, SWG quickly established a reputation as both progressive and disruptive, bringing together fashion and beauty brands with the Entertainment industry. Continuously evolving, SWG guides forward-thinking businesses through changing market and consumer needs with its dynamic approach to engaging audiences and unlocking brand potential. SWG comprises three synergic business units; Starworks Fashion, Starworks Beauty and Starworks Talent, providing global strategy, insights, creative, content, talent and media strategies and services to leading fashion and beauty brands. Additionally, Starworks Artists, a division of Starworks Talent, represents and develops elite and emerging creative talent within the Fashion and Beauty industries.