tara+gaia enterprises

TARA+GAIA Enterprises is a holding company that partners with, invests in, or wholly acquires companies, which fit the values of its founders and their mission to label innovative, smart, and cool things. The company also holds all the rights to and provides licenses of the TARA+GAIA brand. The Story: Since the quite quirky start* of their motorsport career our co-founders Tara and Gaia developed into two young ladies, who have already shown enormous potential. Their ever-growing fan base, and especially those close to them, took more and more interest and began to constantly inquire about their activities, their achievements, and their plans. Becoming inspirational role models for other girls and women, their passion, commitment, and skills led the term "Tara and Gaia" to organically develop into a real brand, which was slightly adapted to their Swiss heritage by replacing the word "and" with the plus sign. Tara and Gaia are part of Generation Z - the post-millennial generation - a demographic that has grown up with digital media, one that self-identifies as being "loyal, compassionate, thoughtful, openminded, and responsible" and is described as "determined, innovative, and confident". We see TARA+GAIA as an exciting new brand, redefining the boundaries of what it actually means to be a brand. The two passionate ladies expose their attractive and distinctive personalities, forged at a very young age as females in a very male-dominated, testosterone-filled environment. In todays fast moving world unique product features are copied by competitors in the blink of an eye. Strong brand personality, we believe, is a lot harder to replicate. Thats why we intend to evaluate and select products and services true to the principles of Generation Z, lend our clear, recognisable identity, and present them to the world. ____________________ * Want to know more? ... Contact us, and we'll tell you the rest of the story as well as its beginning.