the shainhouse group

The Shainhouse Group is one of the pre-eminent fashion strategy companies in Canada. Pamela Shainhouse, Founder and President, has been a trailblazer in Curve Fashion as the Lead Designer, and owner, of the inclusive fashion brand Allistyle. Her expertise sets her apart from other fashion consultants due to her wealth of knowledge and hands-on experience in this huge demographic. Due to the culture and stigma around body image, size, race, and disability within the fashion marketplace there is a need for targeted consultants who understand this aspect of the business.THE SHAINHOUSE GROUP FOCUS IN BUSINESS ► We work with retailers of all sizes, and fashion brands to be size-inclusive and divisive in fashion ► Help emerging fashion brands enter the plus-size market ► Work with new brands to build a size-inclusive focus\ AREAS OF CONCENTRATION: ► The current plus-size North American Market is worth $21 billion per annum. Over 68% of women in North America are sizes 14+, with the average size being 16-18. No longer do women want to go to a separate department to find their size. When the departments are integrated, or when merchandised side by side, sales per square foot increases. HOW DO I WORK: We execute strategies that leverage and integrate plus size fashion into mainstream displays. We provide leadership training and demonstrable, revenue generating strategies to increase the impact of plus size fashion across all lines and ranges. To this end, we welcome clients from the retail sector (businesses large or small, online or brick and mortar), designers interested in building an inclusive brand, and any other companies interested in advocacy for size inclusivity and diversity. The Shainhouse Group contributes frequently to the conversation on curve fashion through our blog, www.medium.com/@TheShainhouseGroup. We invite you to join us there and contribute to the discussion!