The Word Gym

The Word Gym adapts and hones your cleverly written copy so that it will work in other languages at least as effectively as your original copy. We can also provide you with – consultancy, brand stewardship, foreign copy typesetting, in-country liaison, proof reading, copyediting etc But what we really offer you is exceptional quality work and service as well as peace of mind. After nearly 30 years of creatively translating leading brand copy for overseas markets you’d think we would have met pretty much everything our clients could throw at us. Not really … Copywriters produce increasingly complex and esoterically challenging ideas and messages to tempt their audience. Where once this was strictly the domain of the B2C market it is now increasingly used in B2B communication. We know audiences are becoming increasingly sophisticated and demand a more erudite approach with respect to how they are sold to. Marketers have embraced this to ensure their brand, product or service stands out from an increasingly crowded marketplace. Making sure the content, the style and the difficult to explain “feel” of such copy morphs seamlessly into other languages, while respecting the linguistic and cultural demands of that language, has never been so challenging. Challenging in terms of not just getting it right but also helping the client understand and embrace difference that promotes exceptional connection. The Word Gym works with some of the best foreign language specialists in the world who like us have embraced this linguistic challenge. To be truthful they are a bit thin on the ground, but we have found them and they are happy to work with us on some pretty challenging accounts as well as help us develop the next generation. Visit our web site www.wordgym.com or call us at +44 (0)1895 605 165 or +33 (0)3 85 59 65 25 or email lois@wordgym.com We would be delighted to discuss your requirements