THEFUTUREOFJEWELRY

tl;dr; THEFUTUREOFJEWELRY is changing the custom jewelry game as the first company built for the age of mass customization and the fourth industrial revolution. The mission is to make the process of creating one-of-a-kind pieces of jewelry easier, more affordable, and accessible for all. We are a jewelry company that is different by design. Sisters Casey and Janine Melvin made a huge career switch from future attorneys to startup founders in early 2017 after a disappointing online jewelry shopping experience. The sisters were disappointed at the options for jewelry customization available--so they decided to start their own... THEFUTUREOFJEWELRY was born. THEFUTUREOFJEWELRY (TFOJ.com) is an online, direct-to-consumer custom jewelry company rethinking the industry and employing lean manufacturing and innovative software solutions to create one-of-a-kind signet rings priced transparently based on material volume. It is undeniable: there is a void in the custom jewelry market. One that existed due to the human labor cost necessary to create custom jewelry pieces in the past. With the progress in technology made in recent years, we believed we could automate this customization process through software development. The team at THEFUTUREOFJEWELRY has analyzed the modern jewelry industry as a whole, consumer behaviors and trends in adjacent sectors, and has identified pain points encountered when shopping for jewelry online. TFOJ founders Casey and Janine sought solutions for those pain points specific to shopping for rings online. Some of these included: lack of confidence in sizing due to inconsistent sizing amongst brands, questionable product quality, and risky return policies.