touchpoint loyalty management

TouchPoint is a specialist in the design and management of low-discount high-engagement hotel loyalty, a genuine alternative for hoteliers in need of a higher standard of cardmember, significantly lower transaction discounts, stronger after-sales support and innovative customer engagement. The management team at TouchPoint brings a combination of over 20 years experience developing many of Asia's most successful hotel loyalty programmes together with proprietary technology platform GENESYS - the most dependable database management, analysis and CRM technology suite available in the industry. Most hotel card companies simply focus on selling cards with excessive discounts, thereby creating a discount card, where the relationship is built on the discount and not on brand loyalty. TouchPoint's approach is different, we understand that in the business of loyalty, finding new customers is just the first step - what happens next makes all the difference.