turquoisemktg

Turquoise Marketing delivers an effective brand of thoughtful, results-oriented marketing, business development, and public relations services to a broad range of design-oriented architecture firms. We focus on raising the profiles and improving the processes of great firms to enable them to produce great projects. After leading the marketing departments of several of New York City's leading architecture firms, Abigail M. Carlen, LEED AP BD+C, Assoc AIA, launched Turquoise Marketing in February 2016. Abigail has been called an "architectural marketing rock-star", having led firms successfully though nearly every major marketing challenge, including leadership transition, named partner retirement, acquisitions, rebranding, repositioning, new websites and monographs, and recessionsall while improving each firms hit rate and maximizing return on marketing investment. In the past year, Turquoise has worked with sole practitioners, small and mid-sized companies, and national powerhouses on both coasts to help take their marketing efforts to the next level whether through a new marketing plan, a business development initiative, press outreach for a recently completed project, or the careful crafting of writing about their work.