UP Junior Marketing Association (UP JMA)

The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide organization of over 400 members, based in the College of Business Administration. As an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization, UP JMA has pioneered events with over 15,000 attendees, online events with over 3,000 viewers, and campaigns with over 16,000 engagements. UP JMA has reached multiple markets through academic, social, sports, and service-oriented events, while keeping its main beneficiary, The KIDS Program, at the heart of all initiatives. For over 60 years, UP JMA upheld the gold standard of marketing brilliance – staying true to our distinct brand of excellence embodied by our slogan: We Lead.