Valery Demure

Valery Demure is referenced in the luxury industry not only for her discovery of design talent, but also for her ambition and innovation within the field of jewellery and accessories. Beginning her career as a jewellery buyer, she has gained a vast wealth of knowledge from more than 15 years experience in the field. Launching her eponymously named agency in 2005, the studio works across the entire spectrum of PR/communication, sales and retail to shape brands and build successful businesses. Going from strength to strength, they have supported some of the best-known independent fashion accessories designers including Swash, Shourouk, Sarah's Bag and Benoit Missolin. Eager to speak directly to the jewellery consumer, Valery launched her first retail venture at the end of 2012. The Valery Demure Shop is Valerys own ecommerce platform for rare and one-of-a-kind jewellery and accessories. An innovative and curated space, here she presents all her favourite rare and modern fashion jewellery and accessories from around the globe. In 2013, Valery extended the services of her showroom to cater for fine jewellery brands, gathering a roster of some of the most pioneering fashion fine jewellers designing today. Continuing with her 360 approach to representation, her agency has supported such names as Fernando Jorge, Monique Péan, Lynn Ban, Melanie Georgacopoulos, Noor Fares, Lito and Elena Votsi. Today Valery splits her time between showroom and retail director, and industry consultant and advisor to several prestigious independent jewellery brands outside of her stable. In addition, she currently holds the prestigious position of industry key advisor for the Fashion Jewellery and Accessories curriculum at London College of Fashion.