Vamara Group

The Vamara Group is a Fast Moving Consumer Goods (“FMCG”) Group with a vision to become one of the leading branded consumer product businesses in Africa and selected international markets by 2022. Vamara supports, develops and enriches local communities through its value enhancing operations and trusted brands. Vamara Group is focused on driving organic growth within its core branded portfolio, expansion into new categories and the expediting of an acquisitive growth plan in select categories and geographies. Through its investment in subsidiaries and joint ventures, the Group operates across 11 African markets; as well as the United Kingdom and selected European markets. The Company’s primary customers include retail chains, independents, wholesalers, institutions, commercial operators and distributors. With > 20 processing and manufacturing facilities and > 1100 employees spread across 11 markets, the business is able to deliver quality products at affordable price points to the shopper whilst achieving economies of scale through procurement for our various operations. The brand portfolio caters for shoppers looking for a quality yet affordable product range across various categories. Vamara’s diverse brand stable (13 key brands) has steadily developed leading brand positions within the groceries and homecare categories (14 major product categories) across key markets. Vamara currently owns manufacturing / processing plants in Zimbabwe, Zambia, Malawi, Uganda, Ethiopia, Namibia, South Africa and United Kingdom and its investment in local production capacity is a key competitive advantage.