vbm (velocity brand management)

Velocity Brand Management, as the largest sports licensing agency in Australia and New Zealand, has worked (and continues to work) with some of the worlds most prestigious events and properties including but not limited to the National Rugby League, AFL, Rugby World Cup 2007 & 2011, The British & Irish Lions, Football Federation Australia, V8 Supercars, England and Wales Cricket Board, The International Cricket Council and The Cricket World Cup 2007, 2011 2015. Services that VBM provide through Licensing, Retailing and Manufacturing channels include: - Licensing program strategic development including; the development, management and protection of commercial rights - Contract negotiations and draft contract preparation - Procurement of Licensees across all product categories, retail channels and required territories - Ongoing account management of Licensees including contract management - Royalty Reporting plans and assistance with Invoicing and Payment Collection - Strategic Design Development and Management - Product Development and Sourcing - Retail Operations (including creation & implementation of retail distribution strategies as well as development of stand-alone signature stores) - Media, PR and Marketing for licensed product collections - Staff Outfitting (uniforms) - Management of Environmental Sensitivity Issues - Management of Ethical Manufacturing Practices and Labour Codes of Conduct - Offshore and local manufacturing processes including sourcing, implementation and management Where rights are managed in-house by VBM, the Licensing division works seamlessly with the other two areas of the VBM business - VBM Retail and VBM Manufacturing, providing licensing partners with access to retail channels, venue concession, online stores, technology platforms and marketing strategies.