VerHage Motors Mitsubishi

In 1963 Lloyd VerHage bought and completed his own Chrysler dealership in Holland, MI at the North West corner of Chicago Drive and 8th Street and it is still there some 50 years later. Lloyd and his new dealership staff placed an emphasis on merchandising used cars not seen in the Hudsonville location and the business grew quickly. In 1971 Lloyd’s Son’s Blaine & Norm both began working as wash boys, then later both worked in service and sales before becoming company officers and stock holders in 1986. Today Blaine is the Service and Parts director and Norm is the Dealer Principal and General Manger. In 1999 Chrysler and Daimler merged to form Daimler/Chrysler LLC and position themselves for global reach and growth of both companies’ products. In May of 2000 VerHage Motors purchased vacant property north of 7th street for future expansion from Mammoth. Between 2000 and 2013 Blaine’ s two sons Matthew and Mitchell ,4th generation VerHages, worked for VerHage Motors both in the detail shop and service department. In March 2003 the renovation & expansion of the dealership’s showroom & customer lounge was completed including upgrades to all utilities to better serve customers and be more energy efficient. In 2007 the “MOPAR car museum” was constructed on the dealerships property at 341 E. 7th St. It contains some 34 Chrysler built vehicles starting with its earliest being a 1929 Plymouth rumble seat coupe and its latest being a 2009 Chrysler convertible. In June 2009 Chrysler leaves 789 dealers behind in bankruptcy including VerHage Chrysler and the other dealer franchisees in the Holland market. VerHage motors continued in business as a used car dealer with the addition of consignments and used Harley Davidson Motorcycles. March 2011 VerHage Motors becomes a Mitsubishi Motors of America franchised dealer purchasing the local franchise from Crown Motors.