WPPs Data Alliance supports the Group's data business by enhancing access to data and data-driven marketing applications. WPPs Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media and digital to deliver a solution-neutral and holistic perspective on the Groups data strategy and solutions. It drives internal and external data partnerships and connects WPPs centers of excellence to address client challenges in the world of big data. For more information, visit www.dataalliance.com
WPPs Data Alliance supports the Group's data business by enhancing access to data and data-driven marketing applications. WPPs Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media and digital to deliver a solution-neutral and holistic perspective on the Groups data strategy and solutions. It drives internal and external data partnerships and connects WPPs centers of excellence to address client challenges in the world of big data. For more information, visit www.dataalliance.com