xad service gmbh

Welcome to XAD, the Munich based media monitoring company specialized in detecting and tracking advertising campaigns. We are dedicated to transparency and innovation on the advertising market, aiming to evaluate the effectiveness of ad campaigns and to rise its efficiency. XAD started out as a classic media monitoring company for the German advertising market, tracking TV, print media, radio and out of home commercials. By now we extended our TV Tracking to various European countries like France, Italy, Austria, Poland etc. Our innovative drive led us to recognize early on the potential benefits that arise from parallel usage of TV and online formats. TV Tracking We use state-of-the-art video and audio fingerprinting TV tracking technology to automatically identify and extract TV commercials. We send our customers the precise to the second airing data of their TV commercials on a daily basis. The data also includes information about the stations, commercial environment and TV ad version. Since we detect every single TV airing over all stations and programs, we know everything about the advertising market, including the media strategies being used in any industry and by any competitor. TV2Web Impact We measure the impact of our costumers TV commercials. The TV2Web Impact analysis tool delivers actionable insights designed to provide customers with specific proposals for how to optimize their TV media planning. This enables customers to increase the efficiency of their TV bookings and media budget. TV2Web Sync With TV2Web Sync, our customers play out their TV and online campaigns in parallel, thereby targeting potential customers during multi-screen usage in an effective way. TV-synced for example allows our customers to sync their SEA campaigns to any TV commercial in order to capture all SEA traffic inspired by TV commercials and send them directly to our customers website. Contact us for a demo. Best regards The XAD Team