Innovative and unique sport strategy and partnerships consultancy based in London. Founded in 2015 by two industry leaders, Sally Hancock and Sally Horrox, Y Sport provides original, impartial and independent advice to global brands, broadcasters and right holders across elite and grassroots sports, with a particular belief and interest in the value of women’s sport. We develop commercial partnerships with integrity, leading to inclusive, profitable businesses and positive social change, new campaigns and conversations between fans, sport right holders and multinational businesses. Clients include UEFA, Nissan, TSB, Sport England and Sky.
Innovative and unique sport strategy and partnerships consultancy based in London. Founded in 2015 by two industry leaders, Sally Hancock and Sally Horrox, Y Sport provides original, impartial and independent advice to global brands, broadcasters and right holders across elite and grassroots sports, with a particular belief and interest in the value of women’s sport. We develop commercial partnerships with integrity, leading to inclusive, profitable businesses and positive social change, new campaigns and conversations between fans, sport right holders and multinational businesses. Clients include UEFA, Nissan, TSB, Sport England and Sky.