Yoko London

this year yoko london celebrates its 50th anniversary; three generations of the hakimian family have shaped and nurtured the brand since its establishment in 1973, seen today as one of the world’s leading luxury pearl jewellers. the family works exclusively with thirteen different pearl farms around the globe, to source and select the finest and most unusual pearls on the market, with rare colours and exceptional sizes of particular interest. each pearl is carefully selected and set by hand by our team of highly skilled pearl connoisseurs in our london workshop. whether it be an opulent masterpiece featuring the world’s largest and rarest pearls, or contemporary everyday pearl treasures, each of the brand’s designs showcases the majesty, beauty and versatility of these extraordinary gifts of nature. each creation is a manifestation of our mission to keep ‘redefining pearls’, demonstrating through dramatic and imaginative designs how pearls can be both classically elegant and a modern fashion accessory. this is highlighted through the array of famous women who have adorned themselves in yoko london’s pearls, from michelle obama during her time as first lady, to global megastars like beyonce, katy perry and lady gaga. yoko london is available through luxury retailers around the globe including selfridges, farfetch and saks fifth avenue.