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consumer goods
Conscious is constantly striving to be New Zealand's most ethical cleaning range. With a focus on zero waste consumerism and a staunch stance on palm oil and cruelty free products Conscious is bringing ethics and performance competition and beauty to a market where such products have been somewhat unaffordable previously.
mental health care
Starting a meditation habit is hard. Most people give up. Chances are, some of you here have tried meditating with an app… and stopped. Maybe you picked it up again later, maybe you didn’t. Meditation apps lose 95% of their users within 30 days. For app owners, that’s a huge problem. Why do users drop off? What do they struggle with? How can they be supported better? Right now, most apps only have emoji mood trackers or basic usage stats—but no real insight into why people stop meditating. The best way to build a habit? Join a meditation center, go on retreats, and grow with a teacher. But let’s be honest—not everyone has access to that. It can be intimidating to walk into a new place, sit for an hour with strangers, and make it part of your routine. That’s where Conscious Paths comes in. A meditation coach add-on powered by Generative AI, designed to bring the power of personalized support into meditation apps. Unlike static meditation libraries, our AI-based coach guides users, answers their questions, encourages their progress, and keeps them engaged—all while using your app’s own teachings and philosophy. We ran a 6-week pilot with users who were struggling with meditation. With our AI support, they meditated 3x more, reported higher satisfaction, and saw significant benefits in their daily lives. Now, we’re preparing for a larger study to measure the impact on user retention and app engagement. Because users who meditate more stay on the app longer—and are more likely to stay subscribed. Beyond boosting engagement and retention, Conscious Paths provides real insights into user behavior. Users share their experiences through our AI coach, and we analyze these interactions to deliver anonymous, aggregated reports to app owners, so that they can understand their users’ challenges—and improve their service to keep them engaged. For the first time, meditation apps can offer truly personalized support—at scale. Supported by Lyon Start Up and Novacité (incubator)
Conscious Planet – Save Soil is a unique global movement, uniting world leaders, visionaries, influencers and the public behind a common purpose – to Save Soil. Across the globe, soil is dying. The United Nations says the world only has about 60 years of harvests left before cultivable soil becomes desert. Conscious Planet – Save Soil is an effort to address this degeneration of soil, by inspiring at least 3.5 billion people (60% of the world’s electorate), to support long-term government policies to revitalize soil. https://www.consciousplanet.org/
professional training & coaching
Consciously Empowered are specialists in empowering and challenging millennials to higher levels of Authenticity, Confidence, and Resilience to achieve their greatest human potential. Having worked with over 70 000 participants Australia wide, we are seeing a growing number of people struggle to overcome life's challenges and become passive bystanders to their own life. We are seeing a steep decline in the resilience, the wellness and mental health states of millennials. Specialists on topics such as Leadership, building Resilience, High-performance habits and the transition from Boys to Men. Our programs are designed to address some of the causes of stress, anxiety, and depression. Our flagship workshop "Socially Blinded" also tackles the impact social media and technology is having on our lives, both positive and negative. We then equip them with the skills and strategies to overcome their own breakable barriers, then further empower participants to return to their own authentic self, which is often stripped away by society and others expectations. Through our facilitation, we create a safe space for honest reflection, inspired thinking and positive action. If you see value in this work please browse our website and contact us as we would love to work with you.
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