Lead Scoring Calculator
Score your leads based on key criteria to prioritize your outreach efforts
Lead Scoring Criteria
Adjust each factor based on your prospect's characteristics
1-10501000+
No Budget50Confirmed Budget
No Authority50Final Decision Maker
No Clear Need50Urgent Need
No Timeline50Immediate
Unresponsive50Highly Engaged
Lead Score
50
out of 100
Cold Lead
Long-term prospect - add to nurture sequence
Recommendation
Nurture Required
Add to email sequence
Score Breakdown
Company Size (15%)8
Budget Fit (20%)10
Authority (15%)8
Need Fit (25%)13
Timeline (15%)8
Engagement (10%)5
Lead Scoring Best Practices
Effective Scoring Tips:
- • Focus on behavioral data over demographic
- • Update scores based on engagement
- • Set clear thresholds for each category
- • Review and adjust weights regularly
Action Thresholds:
- • 80+ = Sales qualified, immediate contact
- • 60-79 = Marketing qualified, warm outreach
- • 40-59 = Nurture with content
- • Below 40 = Re-evaluate fit