Campaigns

Create personalized, automated email sequences to reach your target audience at scale. You can choose between autonomous AI campaigns or fully controlled manual campaigns.

Campaign Types

AI Agent

Autonomous campaigns where the AI finds leads, writes emails, and manages follow-ups for you.

Manual Campaign

Classic campaigns where you build the list, design the sequence, and control every detail.

Creating a Manual Campaign

1. Create Draft

Navigate to Outreach > Campaigns and click Create Campaign. Define your campaign name and settings, then submit. This creates a draft campaign.

2. Add Leads

Go to the Leads tab. Click Add Leads and select a list you previously created in the Lead Finder. Leads are added to the campaign after the campaign is created.

3. Activate

When ready, locate the status dropdown (default is "Paused") in the top right corner and select Activate Campaign.

Analytics & Optimization

Track the performance of your campaigns in real-time:

  • Open Rate: Percentage of recipients who opened your email.
  • Click Rate: Percentage of recipients who clicked a link.
  • Reply Rate: The most important metric—how many engaged conversations you started.

Use A/B testing on subject lines to improve your open rates.